Every month in 2020, we鈥檒l be brining you a Klein Timeline Snapshot: a look back in time at a specific year, looking at what the world was like in said year, and what was happening with 7M视频.
This month鈥檚 year: 1901
Prime rib: $0.17 per pound
Women鈥檚 shoes: $1.10-$1.25 per pair
Laundry service: $0.05 per shirt
What was happening in the world:
-William McKinley was beginning his second term as President of the United States, with Theodore Roosevelt as his vice president
-Albert Einstein was published in an academic journal for the first time, the Annalen der Physik which printed his 鈥淔olgerungen aus der Kapillaritatserscheinungen鈥 aka 鈥淒eductions from the Phenomena of Capillarity鈥
-The first tourist resort opened in Hawaii, The Moana Hotel in Waikiki, and is still open today
What was happening with 7M视频: 1901 was a year of many new things for 7M视频. During the late 1890鈥檚 the company had transitioned into making hand tools full time, stopping production on things like iron gates and bed frames that they had as part of their product catalog until that point. The electrical industry was continuously adding value at a rate greater than the manufacturing sector as a whole, and Mathias Klein recognized the opportunity. He also recognized that while local business was great, he needed to expand nationally in order to continue growing. This realization led him to develop his first catalog, dubbed Klein鈥檚 Red Book, which targeted the telephone and electrical industries. That same year Klein ran its first ever advertisement, an ad for the catalog in Telephony magazine.
